Palm Beach


A new destination for STYLE

For 30 years Serenella has been the cutting edge destination for fashion, looked to by A List insiders for its on-point mix of leading designer collections from around the globe. Masterminded by owner, Leslee Shupe, whose finger is on the pulse of worldwide trends, making Serenella a key influencer in style. Shupe has been dubbed a force in fashion by setting the next style trends with ingenious sourcing and refined editing of fashion talent.

“With Palm Beach being a luxury destination unlike any other, said Shupe, “I knew The Royal Poinciana Plaza would be the quintessential location for the new Serenella addition. The woman who appreciates what Serenella offers is also the woman who lives the experience that The Royal Poinciana offers.”

Serenella provides the ultimate in style with inspired collections from acclaimed fashion houses like Bottega Veneta, Missoni, Giambattista Valli, and Versace; to new, sought after designers including Atlein, Raquel Diniz, Magda Butrym and Erdem. Devotees will discover selections from the most noteworthy collections, ideal for the international fashion set and the Palm Beach lifestyle.

Incorporating the Serenella brand ethos into the décor, the store, created by noted interior designer, Manuel De Santaren, reflects elegant, clean lines and spare, minimalist furnishings from Vladimir Kagan which, like all Serenella offers, reflects the brand’s flair for absolute elegance.





The Royal Poinciana
340 Royal Poinciana Way Palm Beach FL 33480

Mon - Sat 10 - 6  Sunday 12 - 5