Leslee Shupe took ownership of Serenella in 2003. With visionary thinking and a penchant for excellence, she shaped Serenella into a cutting-edge destination for high end fashion. With her finger on the pulse of worldwide trends, Leslee is recognized as a key influencer in style. She has been dubbed a force in fashion by setting the next style trends with ingenious sourcing and refined editing of fashion talent. Her innate sensitivity to what is truly exemplary in fashion enabled her to evolve Serenella into a multi-brand concept store. Serenella is continually looked to by A List insiders for its on-point mix of leading designer collections from around the globe.  

Leslee was virtually born into fashion. Her grandfather was a pioneer in the footwear business and her passion was nurtured early on. Her goal was to create something individual that would inspire the tastes of the most discerning clients. She built relationships with leading designers who welcome her visionary point of view, consult with her extensively; often collaborating on the creation of exclusive items just for the store.

Leslee has cultivated and earned a loyal fan-base of global influencers in their own right who rely on her sophisticated taste and remarkable eye for high style. She helps her clients digest and simplify what’s going on in fashion. She understands form and function and has an amazing sensitivity for luxury fabrics and accessories, along with great personal panache. She believes clothes become a means to showcase your personality and selects only what she deems stylish, modernist, creative and elegant.

Leslee has a deep understanding of her client’s preferences. She scours the globe for vibrant, new talent; giving Serenella a diverse perspective between the up and coming and established A-List leading designers. Until recently, Leslee divided her time between two exclusive Serenella locations in Boston the other on Nantucket.  Now she has brought Serenella to Palm Beach’s newest luxury shopping destination, the Royal Poinciana Plaza. When not in house, she can be seen front row attending Fashion Week in New York, London, Milan and Paris.   

 Leslee is in the Director’s Circle at the MIT List Visual Arts Center and is an ardent supporter of the Institute of Contemporary Art and the Museum of Fine Arts in Boston. When she is able to enjoy leisure time she appreciates being with family and Finian, her Kerry Blue Terrier; along with tennis, skiing and golf as preferred activities.