Lola Ehrlich was born in Holland and grew up in Paris, where her parents—an artist and a writer—encouraged her creative side while keeping her out of school. After failing as a ballet dancer, she moved to New York, where she worked as a crafts designer, textile conservator and magazine editor. Lola then opened a shop on Saint Marks Place specializing in one-of-a-kind hats for East Villagers and a few adventurous uptowners.
From there, she ventured into wholesale. Her hats have appeared on covers of magazines ranging from Elle to Vogue Italia and are now sold worldwide. Lola divides her time between her Bushwick studio and her house in Saint Paul-de-Vence.