Samuele Failli comes from the small picturesque country side of Florence in Tuscany, where he grew up surrounded by fashion. As a young boy he would watch his mother create sartorial gowns for women throughout Europe. 

Soon after he finished his studies he began his career as a jewelry designer in his hometown. It did not take him long to realize his passion was in design. Shortly after he moved to London to follow this dream. He was immediately accepted at the London Fashion Institute for Footwear design. In 2004 after the final show he was contacted by Prada and offered the position as junior designer for Miu Miu mens and womens shoes. It was in these first 7 years with Prada, he was able to grow and build credibility in the fashion industry. 

After Prada he started to work for some of the most prestigious global brands such as Tom Ford in London and Yves Saint Laurent in Paris, where he was designing shoes under the creative direction of Stefano Pilati, then Hedi Slimane after. In September 2012 he was hired at Azzedine Alaïa where he worked as creative head of the footwear collection and he had the privilege to get inspired under the guidance of Monsieur Azzedine for almost 5 years. 

In 2017 Samuele decided to launch his own luxury footwear brand with his clear and distinctive handwriting that creates contemporary and sexy shoes for the modern women.